A bold, visually striking spoken word film created to launch ITN’s new division, ITN Business. Featuring Louis The Hippie — musician, poet, and creative — the piece challenges conventional business communication by leaning into authenticity and emotional resonance. It sets the tone for a more human, values-led approach to how organisations connect with their audiences, partners, and the wider world.
Credits
Director/Writer: Harry George Hall
Executive Producers: Deborah Turness, Richard Lawson, Nina Harrison-Bell
Producer: Rhea Brooks
Strategic Partnerships Manager: Humza Chaudhry
Production Manager: Dani Nadiri
Artist: Louis The Hippie
Director of Photography: Chris O’Driscoll
1st AC: Jim McLean
2nd AC: Esther Edusi
Gaffer: Greg Krzeszowiec
Sparks: Darren White, Joey Rogers
Spark (Trainee): Anna Brooks-Beckman
Rigger: Tony Cardenas
Grip: Rob Barlow
Sound Recordist: Ben Livingstone
Projectionist: Ian Haywood (Bluman Associates)
DIT: Nelson Oliver
Editor: René Bamban
Grade: Marty @ TVC Soho
Sound Design: Mark Apicella
Makeup Artist: Selen Hurer